With a population of 742 million and total healthcare spend of €2.63 trillion, Europe is larger than the US and Canada combined, and is poised to become the largest medical cannabis market in the world.

The forecasted value for medical cannabis in Europe is €58 billion, with an estimated €65 billion for recreational cannabis by 2028.

Instead of thinking of Europe as one big market, it's important to understand the complexity of each country in the European Union. 

Materia benefits from a combined 100+ years in the pharmaceutical / cannabis industry to navigate the complex regulatory hurdles, and provide efficient and quality supply into the market.